I'm Mashaal —
a communications strategist working at the intersection of food systems & climate.

My focus is cutting through the noise - making the case for investing in change that builds more just and sustainable food systems, and rallying people to act on it.

I do this through impactful storytelling grounded in real expertise. My background in agricultural economics gives me a deep understanding of the context and complexity behind food and climate challenges. That foundation shapes how I communicate - not just to inform, but to help people see where they fit in the solution.

I've brought this approach across journalism, international development at the United Nations, and documentary filmmaking.

What I do

⁕ My Foundation

Food Systems & Policy

Agricultural Economics degree with an Environmental Economics specialization. Hands-on experience at IFAD across rural development and social inclusion.

  • Food systems & agricultural economics
  • Climate & food security policy
  • Rural development & international aid
  • Social inclusion & equity
  • Monitoring, evaluation & learning
  • Qualitative & field research

✿ How I communicate it

Advocacy & Campaigns Partnership & Donor Engagement Narrative Development Science Communication Editorial Writing Social Media Strategy

✾ How I make it visible

Knowledge Management & Publications Graphic & Brand Design Data Visualization UI/UX & Web Design Comics & Illustration Film & Podcast Production

✱ Tools & platforms

Power BI STATA Python R Figma Adobe Creative Suite Illustrator InDesign Premiere Pro After Effects Final Cut Pro

Background

Agricultural Economics (BSc) · Environmental Economics specialization · IFAD, UN · Journalism · Documentary filmmaking

Deep Expertise

〰️

Compelling Stories

〰️

Real Impact

〰️

Deep Expertise 〰️ Compelling Stories 〰️ Real Impact 〰️

What I do

I bring narrative-driven strategy to food systems and climate. Deep expertise. Compelling stories. Real impact.

⁕The foundation

Food Systems & Policy

Agricultural Economics degree with an Environmental Economics specialization. Hands-on experience at IFAD across rural development and social inclusion.

  • Food systems & agricultural economics
  • Climate & food security policy
  • Rural development & international aid
  • Social inclusion & equity
  • Monitoring, evaluation & learning
  • Qualitative & field research

✾ How I communicate it

Narrative development Advocacy & campaigns Donor engagement Science communication Film & podcast Editorial writing Social media strategy

✿How I make it visible

Graphic & brand design Data visualization UI/UX & web design Comics & illustration Photography

✱ Tools & platforms

Figma Adobe Suite Premiere Pro Final Cut Pro Power BI STATA Python R

Background

Agricultural Economics (BSc) · Environmental Economics specialization · IFAD, UN · Journalism · Documentary filmmaking

What I do

I studied Agricultural Economics because I wanted to understand how food systems actually work — the structures, the trade-offs, the people left out. My education and hands-on experience in rural agricultural development at IFAD made me good at exactly this:

⁕Food Systems & Policy

Food Systems & Agricultural Economics

Climate & Food Security Policy

Rural Development & International Aid

Social Inclusion & Equity

Monitoring, Evaluation & Learning

Qualitative & Field Research

My skills in communications, storytelling, and design grew from a single question: how do you make this matter to the people who need to act on it?

✿Communications Strategy

Narrative & Message Development

Advocacy & Campaign Strategy

Partnership & Donor Engagement

Explaining Complex Systems Accessibly

❀Storytelling & Media

Film & Podcast Production

Knowledge Management & Publications

Social Media & Content Strategy

Translating Research into Public Media

✾Design & Visual

Data Visualization & Dashboards

Graphic & Brand Design

Comics & Illustrations

UI/UX Design & Web Design

✱Tools & Platforms

Design — Figma, Adobe Illustrator, Premiere Pro, Photoshop, After Effects, InDesign

Research — STATA, Excel, Power BI, Python, R

My focus is cutting through the noise - making the case for investing in change that builds more just and sustainable food systems, and rallying people to act on it.

I do this through impactful storytelling grounded in real expertise. My background in agricultural economics gives me a deep understanding of the context and complexity behind food and climate challenges. That foundation shapes how I communicate - not just to inform, but to help people see where they fit in the solution.

I've brought this approach across journalism, international development at the United Nations, and documentary filmmaking.

I'm Mashaal —
a communications strategist working at the intersection of
food systems & climate.

My focus is cutting through the noise - making the case for investing in change that builds more just and sustainable food systems, and rallying people to act on it.

I do this through impactful storytelling grounded in real expertise. My background in agricultural economics gives me a deep understanding of the context and complexity behind food and climate challenges. That foundation shapes how I communicate - not just to inform, but to help people see where they fit in the solution.

I've brought this approach across journalism, international development at the United Nations, and documentary filmmaking.

What I do

FOOD SYSTEMS & POLICY

Agricultural Economics & Analysis

Rural Development Programming

Climate & Food Security Policy

Youth & Social Inclusion

COMMUNICATIONS STRATEGY

Narrative & Message Development

Advocacy & Campaign Strategy

Stakeholder Engagement

Donor & Partnership Communications

STORYTELLING & MEDIA

Documentary Filmmaking

Journalism & Long-form Writing

Photography & Visual Storytelling

Social Media & Content Strategy

RESEARCH & MEL

Monitoring, Evaluation & Learning

Qualitative & Field Research

Data Visualization & Reporting

Project Design & Grant Writing