I'm Mashaal —
a communications strategist working at the intersection of food systems & climate.
My focus is cutting through the noise - making the case for investing in change that builds more just and sustainable food systems, and rallying people to act on it.
I do this through impactful storytelling grounded in real expertise. My background in agricultural economics gives me a deep understanding of the context and complexity behind food and climate challenges. That foundation shapes how I communicate - not just to inform, but to help people see where they fit in the solution.
I've brought this approach across journalism, international development at the United Nations, and documentary filmmaking.
What I do
I studied Agricultural Economics because I wanted to understand how food systems actually work — the structures, the trade-offs, the people left out. My education and hands-on experience in rural agricultural development at IFAD made me good at exactly this:
⁕Food Systems & Policy
Food Systems & Agricultural Economics
Climate & Food Security Policy
Rural Development & International Aid
Social Inclusion & Equity
Monitoring, Evaluation & Learning
Qualitative & Field Research
My skills in communications, storytelling, and design grew from a single question: how do you make this matter to the people who need to act on it?
✿Communications Strategy
Narrative & Message Development
Advocacy & Campaign Strategy
Partnership & Donor Engagement
Explaining Complex Systems Accessibly
❀Storytelling & Media
Film & Podcast Production
Knowledge Management & Publications
Social Media & Content Strategy
Translating Research into Public Media
✾Design & Visual
Data Visualization & Dashboards
Graphic & Brand Design
Comics & Illustrations
UI/UX Design & Web Design
✱Tools & Platforms
Design — Figma, Adobe Illustrator, Premiere Pro, Photoshop, After Effects, InDesign
Research — STATA, Excel, Power BI, Python, R
What I do
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
سلام & peace
Our journey has been anything but ordinary. Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.
What I do
FOOD SYSTEMS & POLICY
Agricultural Economics & Analysis
Rural Development Programming
Climate & Food Security Policy
Youth & Social Inclusion
COMMUNICATIONS STRATEGYNarrative & Message Development
Advocacy & Campaign Strategy
Stakeholder Engagement
Donor & Partnership Communications
STORYTELLING & MEDIA
Documentary Filmmaking
Journalism & Long-form Writing
Photography & Visual Storytelling
Social Media & Content Strategy
RESEARCH & MELMonitoring, Evaluation & Learning
Qualitative & Field Research
Data Visualization & Reporting
Project Design & Grant Writing
Make it stand out.
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Dream it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Build it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Grow it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Sell it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.